The founder of the company, driven by a passion for jewelry, left a major internet company over a decade ago to establish this jewelry business.At GUGU, jewelry is more than an accessory - it represents something much more profound. Through jewelry, we're endowed with the ability to not only personalize a look, but also evoke emotion and create memories. This is the very mentality of GUGU; we create premium, artisanal jewelry that embodies both who you are and what you stand for.

Designed and handcrafted in house at our state-of-the-art studio headquartered in Shenzhen, each beautiful piece is custom-made to be as unique and authentic as you are. True artisanship comes from caring hands, not an assembly line, which is why our workshop always puts the quality, and more importantly, you, first.